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coffee sleeves
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great$5.50–$47.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Review moat
Good903.71avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 364K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand