55
coconut oil lube
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Price range
Great$9.89–$49.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 568K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,338.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand