48
coban 2 layer compression system
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$39.03avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.16–$118.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good920.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 5K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier