55
cloth tape
Worth a lookShows low returns (1.2%), but a deep review moat (4,345 avg reviews) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.18–$23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 127K searches
Review moat
Bad4,345.44avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand