61
close mouth while sleeping
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good$9.04–$143.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,206.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 58K searches
Growth
Bad-29.7%90-day search growth — must beat 0% to launch