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clorox wipes lemon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good$4.86–$33.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 12K searches
Review moat
Bad47,681.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand