48
clear straws
Skip itPrices mostly outside the sweet spot ($1.88–$12.76) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,182avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 160K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Price range
Bad$1.88–$12.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier