66
clear plastic plates
Launch itA $1.0M/yr market growing +10.2% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.73avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.70–$60.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 1.1M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,622.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand