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clear plastic cups
Launch itA $2.1M/yr market growing +30.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.6M searches
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Price range
Good$4.72–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,494.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality