47
clear pik
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.81avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$23.67–$142.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$450K$450K/yr · 151K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,213.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals Out of Stock