40
clear glasses
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$4.73–$25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 231K searches
Review moat
Bad18,462.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.9%90-day search growth — must beat 0% to launch