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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 70Growth 32Conversion 100Competition 19Returns 98Price range 56Avg price 77Brand share 6Review moat 28Quality gap 23

Conversion

Incredible20.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Market size

Good$728K

$728K/yr · 224K searches

Price range

Good$3.62–$29.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,655.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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