46
clarity blue glasses
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.3★avg incumbent rating — lower means beatable quality
Avg price
Great$60.39avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 585K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,623.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad$11.84–$431.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.2%90-day search growth — must beat 0% to launch