55
citrus spray
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Price range
Good$4.22–$35.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$559K$559K/yr · 329K searches
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,665.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand