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citrine crystal
Worth a lookShows low returns (1.1%), but soft demand (-14.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good510avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.98–$38.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.80avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$146K$146K/yr · 362K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch