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cinnamon spiced vanilla candle
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good682.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.28–$26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 35K searches