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cigarette filter
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.19–$35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Market size
Good$421K$421K/yr · 315K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,771.95avg incumbent reviews — the moat a new listing must climb