60
cigarette case
Launch itA $957K/yr market growing +0.1% this quarter with returns at 2.7% — clears our launch bar.
Competition
Great31%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Great$957K$957K/yr · 3.7M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,105.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$4.73–$27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand