48
cigarette case with lighter
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good505.69avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$5.55–$21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 183K searches