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cigar humidors
Launch itA $6.6M/yr market growing +16.1% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$6.6M$6.6M/yr · 3.8M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$74.98avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,342.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.01–$297.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price