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cigar case
Launch itA $1.3M/yr market growing +29.3% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$28.59avg listing price — sweet spot $15–$100
Price range
Great$7.71–$104.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 1.7M searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good822.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand