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chooz antacid gum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Price range
Good$10.51–$22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,054.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 31K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand