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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$5.00–$39.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$598K$598K/yr · 257K searches
Review moat
Okay2,045avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand