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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 16Conversion 89Competition 6Returns 100Price range 25Avg price 65Brand share 0Review moat 23Quality gap 40

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Market size

Okay$203K

$203K/yr · 142K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.23–$16.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,358

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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