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chastity belt
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.96avg listing price — sweet spot $15–$100
Review moat
Great207.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.54–$127.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$619K$619K/yr · 1.1M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals Quality Gap