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charcoal bags odor absorber
Launch itA $2.1M/yr market growing +20.6% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.2M searches
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Price range
Okay$5.19–$24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad9,529.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf