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cellophane sheets
Skip itPrices mostly outside the sweet spot ($4.42–$17.18) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good509.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$189K$189K/yr · 177K searches
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.42–$17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier