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cavity repair
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$5.11–$68.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$241K$241K/yr · 253K searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,783.6avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand