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castor oil laxative
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Good$6.27–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$176K$176K/yr · 129K searches
Review moat
Bad6,360.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-17.6%90-day search growth — must beat 0% to launch