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castor oil capsules
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good765.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Price range
Okay$7.68–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 75K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-26.2%90-day search growth — must beat 0% to launch