48
cast padding
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.56avg listing price — sweet spot $15–$100
Review moat
Good978.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.68–$27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 59K searches
Brand share
Bad93%top-5 brand share — brand-locked demand