45
carnelian necklace
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Great$5.69–$44.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good529.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 217K searches