Skip to content
46

carnelian bracelet

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 32Conversion 51Competition 58Returns 65Price range 35Avg price 30Brand share 62Review moat 68Quality gap 58

Review moat

Good772.62

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.69–$20.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.60

avg listing price — sweet spot $15–$100

Market size

Bad$47K

$47K/yr · 120K searches

Products