52
cane tips
Worth a lookShows searches that convert (7.7% search→purchase), but prices mostly outside the sweet spot ($4.85–$14.90) keeps it on the watch list.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$434K$434K/yr · 623K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,697.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Price range
Bad$4.85–$14.90cheapest to priciest tracked listing — scored on the share inside $15–$100