56
candy bags
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Market size
Good$454K$454K/yr · 1.3M searches
Price range
Good$3.98–$27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,590.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand