47
candle packaging
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Good$5.03–$38.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,141.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 177K searches
Signals No Dominant Brand