55
candle for warmer lamp
Worth a lookShows low returns (1.4%), but soft demand (-7.0% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$20.14avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.97–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good788.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 175K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch