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canasta card holder
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Price range
Good$7.87–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,176.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 61K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch