63
camping lighter
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$6.00–$35.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,047.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 83K searches
Signals No Dominant Brand