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campden tablets
Worth a lookShows searches that convert (19.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great215.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Avg price
Good$12.10avg listing price — sweet spot $15–$100
Price range
Okay$5.82–$23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 102K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality