47
calm legs
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.78avg listing price — sweet spot $15–$100
Price range
Great$8.30–$54.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 34K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad5,915.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-39.7%90-day search growth — must beat 0% to launch