50
calm kids
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Price range
Great$9.69–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$339K$339K/yr · 269K searches
Review moat
Okay1,984.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf