45
calf brace
Skip itA deep review moat (7,001 avg reviews) — this niche doesn't clear our bar today.
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Price range
Okay$8.13–$20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 160K searches
Review moat
Bad7,001.12avg incumbent reviews — the moat a new listing must climb