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calcium alginate wound dressing
Worth a lookShows searches that convert (19.9% search→purchase), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Review moat
Good875.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.18–$23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$429K$429K/yr · 133K searches
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf