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54

cal mag supplement

Worth a look

Shows low returns (0.0%), but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 43Conversion 81Competition 62Returns 100Price range 78Avg price 94Brand share 62Review moat 26Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.49

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.33–$51.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,923.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 20K searches

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