47
buy be active plus
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.42avg listing price — sweet spot $15–$100
Price range
Incredible$20.18–$25.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,081.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 9K searches
Competition
Bad100%top-5 click share — a locked-up shelf