46
buttplug light
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great440.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$8.94–$23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 74K searches
Signals Quality Gap