58
burn dressing
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.30–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,335.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 73K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality