43
burgundy ribbon 2 inch
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,004.04avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Price range
Okay$5.38–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 33K searches
Signals High Returns