50
bunny bags
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but soft demand (-83.1% this quarter) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Review moat
Great137.74avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.47–$28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 43K searches
Growth
Bad-83.1%90-day search growth — must beat 0% to launch